Module 1: Introduction to Digital Marketing
This module covers the fundamentals of digital marketing, including key concepts, strategies, and channels. Students will learn about digital marketing frameworks, online consumer behavior, and the role of digital marketing in the overall marketing mix. The module provides a foundation for understanding various digital marketing tactics and tools.

Module 2: Content Marketing and SEO
Students will explore content marketing strategies and search engine optimization (SEO) techniques. Topics include content creation, content distribution, keyword research, on-page and off-page SEO, and the use of SEO tools. The module emphasizes the importance of creating valuable content and optimizing it for search engines to drive organic traffic.

Module 3: Social Media Marketing
This module focuses on leveraging social media platforms for marketing purposes. Students will learn about different social media channels, content strategies, and engagement techniques. Topics include social media advertising, analytics, and managing social media campaigns to build brand awareness and drive engagement.

Module 4: E-commerce Fundamentals
Students will gain insights into e-commerce principles, including online store setup, product listing, and payment processing. The module covers e-commerce platforms, user experience design, and conversion optimization strategies. Students will learn how to manage and grow an online business effectively.

Module 5: Digital Advertising and PPC
This module covers digital advertising strategies, including pay-per-click (PPC) advertising, display ads, and programmatic advertising. Students will learn about creating and managing PPC campaigns, bidding strategies, ad targeting, and performance measurement. The module emphasizes optimizing ad spend and maximizing return on investment.

Module 6: Email Marketing and Automation
Students will explore email marketing strategies and automation techniques. Topics include email campaign design, segmentation, personalization, and performance analysis. The module covers how to build and manage email lists, create effective email content, and use automation tools to enhance marketing efforts.

Module 7: Analytics and Data-Driven Marketing
This module focuses on the use of analytics to drive marketing decisions. Students will learn about web analytics tools, data interpretation, and metrics for measuring digital marketing performance. Topics include setting up tracking, analyzing user behavior, and using data insights to optimize marketing strategies.

Module 8: Mobile Marketing and Apps
Students will explore mobile marketing strategies, including mobile advertising, app development, and mobile user experience. Topics include optimizing content for mobile devices, mobile app marketing, and leveraging mobile technologies to reach and engage users.

Module 9: E-commerce Strategy and Management
This module covers advanced e-commerce strategies and management practices. Students will learn about inventory management, order fulfillment, customer service, and international e-commerce. The module emphasizes developing effective strategies for scaling and optimizing e-commerce operations.

Module 10: Capstone Project
The capstone project allows students to apply their digital marketing and e-commerce knowledge to a real-world scenario. Students will develop and present a comprehensive digital marketing and e-commerce plan, including strategies, tactics, and performance metrics. The project will be evaluated by a panel of experts.